A book promoting tool, Amazon’s Countdown Deals is an
extra way of getting your book discovered on Amazon. Not only will you be able
to earn bigger royalties on your book for a smaller selling price, but also
have your book included on a high viewing webpage.
What is Kindle Countdown Deals?
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How to do Countdown Deal with Amazon |
Simply put, countdown deals is a selling tool authors
can use to control the discount price of books for a given period of time. But
how can the writer use Kindle’s countdown deals to promote books?
Well, let’s start from the beginning. Firstly, you
have to have an account with KDP Amazon self publishing platform, with kindle
books listed. Secondly, you have to be enrolled with KDP Select. Explained in
more detail in another article, KDP Select is an Amazon selling tool for authors
to increase discoverability of books on Kindle. Your book can be borrowed by
customers who are enrolled within the Amazon Prime membership program to gain
access to the Kindle Owners Lending Library. For a membership fee, readers can
borrow up to 12 kindle books a year for free, whilst the author still earns a
royalty for borrows.
The author can also run promotions of their book for
up to five days per ninety, where books can be given away for free on given
days. This might sound like madness, but book giveaway days can generate sales. Bear in mind that either a Kindle Countdown deal or free giveaways are permitted per KDP Select period (lasting 90 days). Not both. More about free book giveaways in another article.
The Downside of KDP Select
There are pros and cons to enrolling with KDP Select.
Running promos and being included on Amazon Prime can hugely increase
discoverability of the kindle book, generating sales and book reviews. However,
each book enrolled in KDP Select must be exclusively available on Amazon, not
Smashwords, Google Play, Kobo, Apple or even your own website or blog. (I have
published one of my novels on a blog, and am informed by Amazon that I can
leave 10% of my novel up, whilst I am enrolled in KDP Select.) This does not
affect the paperback version of your book, such as that published on
Createspace or Lulu.
Countdown Deals on Kindle to get Your Book Discovered
Once your book has been enrolled on KDP Select and it
is not on sale on other platforms, you can create a countdown deal for your
book. You have to make sure:
You haven’t changed the book price for 30 days.
Your book hasn't had any free giveaway days in that 90 day period.
Once enrolled in a countdown deal, the price cannot be
changed for 14 days after the countdown deal has ended. Similarly, the
countdown deal must end 14 days before the KDP Select period has expired.
The price of your book must be at least £1.93 in the
UK and $2.99 in the US.
You own the copyright of the book.
What to Watch out for on Amazon’s Countdown Deals:
Currency Conversion Rates
Watch out for conversion rates of US dollars to GBP
pounds, as they fluctuate daily. When setting the price of your book on KDP
Amazon, uncheck the tick on the UK pricing box that says ‘automatically set the
price of the book with US dollars’ and manually set the price for above £1.93.
If the price of the book is just above this threshold,
the strength of the pound could shift downwards, causing it to dip below £1.93
even when the price of the book was above this threshold when you had set the
price on US dollars. If this happens, your book will become ineligible to be
included in the Countdown Deals. So, be sure to uncheck the UK pricing box and fix
the price above the threshold manually.
Merchandising your Book Tips: Example of a Countdown
Deal
Once everything is in order, you can enroll your book
into the countdown deal program. Only one countdown deal is permitted per KDP
Select period (lasting 90 days) so use this book selling opportunity wisely.
The time period of the countdown deal can last is from 1 hour to 7 days, and
the book’s price can be managed in 99c increments over this period as set by
the author.
The book’s countdown deal will also show up on the
book’s product page on Amazon.
Let’s see an example of how a countdown deal works.
Say you had set the price of your book to $3.99 for at least 30 days. It is in
KDP Select and the book is exclusively available on Amazon.
You have chosen the countdown deal to run for 6 days.
The first 3 days, the book’s price is 99c. On the book’s product page, a
graphic will show up next to the book (see screenshot) showing the countdown
deal price of the book and a countdown to when the book’s price either
increases, or goes back to its normal price.
After 3 days have elapsed, the book’s price increases
(as set by the author) to $1.99. Again, a countdown clock will be displayed
showing the time period of the countdown promo.
Once the remaining 3 days have elapsed, the book’s
price goes back to its normal amount and will no longer show up on Amazon’s
countdown promo webpage.
Advantage of Pricing Book Countdown Deals
Bear in mind, is that whilst the book
is enrolled on KDP’s Countdown Deal, royalties earned per upload will remain
70% even when the price has been reduced to below the $2.99 threshold (as
authors normally earn 35% royalties on books priced below $2.99). Whilst in KDP
Select, your book will also earn you 70% royalties from Japan, Brazil, Mexico
and India (which otherwise earn 35% royalties). Having said this, I seldom sell
book in these countries anyway.
Simple Guide to Kindle Countdown Deals
Enrolling your book onto Amazon’s countdown deal
sounds a little complicated. A thirty-day wait and patience is needed. Once
your book has been enrolled onto KDP Select and the price has not changed for
30 days (priced above $2.99/£1.93) your book can be included within the
countdown deals. Only one countdown deal promo is permitted per KDP Select 90
day period.
The promo can run from 1 hour to 7 days. Once the
price and time period has been set, a graphic will show up on your book’s
product page and your Kindle book will be included on Amazon’s dedicated kindle
countdown kindle book list. Search results of your book will be enhanced and
extra sales generated.