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Showing posts from January, 2012

How to Sell your Book with an Author Blog

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How you plug your book can impact upon your book sales. But unlike networking your book with tweets and facebooking, or pitching your book on Amazon, an author blog gives the writer free reign to offer information about the book to an audience wanting to find out more about you and your work. Where to Plug Your Book Free Numerous publishing platforms can be used to market your book, namely Shelfari, Librarything, Linkdin, Smashwords and of course, Amazon. I have written a separate article on the best websites to plug your book . An author blog however gives you the opportunity to go more in depth about your book(s) in a way not always possible when posting material about your book on a host site. This is the key to ebook marketing. Blogging for Book Sales A book synopsis is the only requirement on a typical ebook publishing platform such as the Kindle store or Smashwords. Both allow authors to back link to their own website so that readers can find out more about the au...

Ten Tips on Niche Blogging for Profit

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Making money blogging is straightforward if you know how. The crucial requirement is finding a niche subject matter you love and love writing about – all the better if your niche blog serves a gap in the market. Here are my top ten tips on enhancing your blog’s earning potential. Write Quality Articles on your Blog on a Niche Subject Make your blog content original, interesting, useful and worthy of visiting. Give visitors a reason to stick around. This will lower your bounce rate (the rate at which visitors click in and click straight out). Each post should ideally be a sufficient length of around 400 to 1000 words long broken down in to bite-sized paragraphs that is easier on the eye than monoliths of text. It must be free of typos, bad grammar and gives something useful. This is the most important element of your blog: your content. Make your Blog Big Search engines like substantial blogs. Add content to it regularly and keep building it up until your blog becomes a real pla...

The Scourge of Planted Negative Book Reviews

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There is more freedom now than ever for customers to review books to help other readers make the decision of whether to purchase a book. But with growing abuse of the book review system, how can a potential reader tell is a bad book review is a planted review or not? When Amazon’s Rating System is Gamed There has been a lot of talk about so-called planted reviews, bogus book reviews from people who have a vested interest in the writer. This might be a family, friend or an affiliate. A rash of five-star reviews always looks suspicious, but what about the negative review? Sadly, negative reviews can also be given for all sorts of unprincipled reasons, which at the heart, has little to do with the actual book. Abuse of Amazon’s Book Rating System Some writers ask other writers to reciprocate good reviews or click the ‘like’ button if done in kind; other writers will refuse to reciprocate if the book is deemed substandard. Still, the negative review is not left where otherw...

Top Ten Questions for Online Magazine

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Top Ten questions to ask before committing yourself to writing articles for online magazines. How can the writer be certain that the platform is of good quality and is likely to yield sufficient income? From the viewpoint of a Featured Writer of a top online magazine, this is what I would ask. Make Money Writing Articles It seems a dream come true. You can make money freelance writing and there are an increasing number of online magazines to write for, such as Squidoo, Suite 101, Hubpages and Associated Content, each one working in a slightly different way. Some are better than others. But how can you make the right choice? Well, from my experience as a freelance writer, I have devised the top ten crucial questions the prospecting freelance writer should ask before committing to any online writing platform. Opportunities for Home at Home Writers Are there opportunities for the writer to advance? Some online magazines offer incentives to make more money if you write quality ...

Book Marketing with SEO Firms

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You have published your novels and need to drive traffic to your blog or webpage selling your book. Search engine optimization and Adwords would appear to be the most effective way to market your books, but it all seems confusing. The option of finding a good SEO expert would seem to be answer. Leading SEO Firms for Writers You do not have to look far to find lots of SEO companies promising to increase traffic to your site and get your blog ranked number one on the internet, or in this case, get your book sales going. The trouble is, they are all promising the same thing, and if the testimonials are not accurate, you may have already shelled out a lot of money before this becomes apparent. SEO Firms to Avoid I would personally recommend finding out how Adwords work and how to use keywords to drive traffic to your site. My articles on this blog: beginner’s guide to keyword marketing and use Adwords to sell your books will help clarify how the system works. All you need to do i...

Elements of a film script

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You have a film script is in progress, but have spent so many hours on it you can no longer see the wood for the trees. To get a fresh view of your screenplay, take a look at the following questionnaire; it may help make your script project easier to manage and highlight issues unforeseen. Screenwriter’s Check List Screenwriting is not easy, but what to cut out is as important as what to keep in. Remember a screenplay is not like a novel, there are only around 100 pages or so to play with. The first 10 pages are most crucial, so think about the following questions when it comes to the opening of your screenplay: Top Five Tips for the Best Screenplay Opener What is the genre of the screenplay? Is it science fiction? Romantic comedy? Action movie? Erotic thriller? Spoof? Psychological? Or fantasy? The genre of your film is also your intended audience. Keep the film genre in mind when writing your screenplay. What time or place is the script set? Is it set during WW2, is it...

Sell your Books Online as an Affiliate

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Did you know you could earn extra income from your books by becoming an affiliate? Not only would you earn royalties but also commission on sales if someone buys your book through one of your affiliate links on your website. How to Affiliate to Market your Books Different affiliate programmes can be found on the internet to serve every demand. Examples are Ebay, Amazon and others. I use Amazon because it is pretty straightforward and it sells all manner of things. The principles are the same: a sale through one of your affiliate links from your own website, blog or estore will earn you a commission. You can sell what you like, but it is a good strategy to have a theme as opposed to random products. Listing contextual products to your website or blog will ensure visitors looking for information offered on your site, will also find a product they want. This article focuses on how to make extra money from your books by selling as an Amazon affiliate (otherwise known as an Amazon Ass...

Increase Book Sales Online Via the Money Word Matrix

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The money word matrix is a little known but great SEO method that could get your book page seen by people looking for a book like yours. But this isn’t simply about finding high traffic keywords and phrases. Book Marketing with SEO Briefly, search engine optimization (or SEO) is a means of using keywords to get a webpage discovered by a person looking for information on that webpage. Keywords in this context are basically a search term a person might use before stumbling across your webpage, which in this case might be an author blog. So if I wanted to find a ‘cheap Kindle thriller’, I would Google this search term in order to find such a product. A series of websites containing these search terms would be displayed. This search term is known as a ‘keyword.’ Or ‘key phrase.’ Good use of keyword phrases lies at the centre of getting relevant traffic to your blog or website. Ways to Make Money Selling Books Online But search terms you are using might not necessarily be what every...

Make the Most out of the Look Inside Feature of Your Ebook

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Few things are more offputting to a potential reader than to view the first pages of your ebook online only to see formatting errors, a messed up table of contents and typos. If your book is well-written, more’s the pity if such issues deter the reader. What is the easiest way of creating a great preview for your novel online? The Best Preview of an Ebook Book publishing platforms offer the reader the ability to sample the first part of the ebook free; in Amazon, this is around 10%; with Smashwords, this can be anything up to 20%, which is why it is crucial the writer ensures the opening pages of the novel are perfect in every way. Sadly this means not only a compelling opening that is free of typos, but also free of formatting errors. The self-published author must be a techie as well as a wordsmith. A Great Story Opener Making the most of your opening chapters is an involved process, and therefore, I have dedicated separate articles to the matter of novel writing with...

How can Selling my Ebook for Free Make Me Money?

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The self published writer can sell ebooks for free on online publishing companies to increase downloads. But how can this sales strategy help the writer make more money from ebooks in the long run? Make Cash from Free Ebooks Unless you are on Amazon’s KDP Select (explained briefly in a moment and fully in a separate article), you cannot sell your ebook for less than 99c (around 70p) on Amazon’s Kindle bookstore. The only way around this is to price your book for less (or free) on another sales channel. Amazon will then adjust the price of your ebook on their store to match. However, this process can take anything up to a few weeks which can be a clunky process. Online Marketing Tools for Writers You can price your novels what you like on other epublishing platforms. However, my personal experience has shown that Amazon cannot be matched when it comes to ebook sales. So if you want to price your books for free to get lots of downloads, KDP Amazon is the place to do it. Since ...

How Can I Use KDP Select to Generate Sales of My Books?

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The indie writer can now distribute ebooks through a lending library, where Prime Members can borrow your books for free on Amazon. Each ‘loan’ earns the writer a share in Amazon’s pot of money. But how can the writer make the most of Kindle’s lending library? Exclusive Ebook Publishing Platform to Make Money from Home Writers can earn a new source of royalties by enrolling with Amazon’s KDP Select, which works like a library, as customers who are Prime Members (Kindle owners who have paid a small annual fee to borrow books for free) can upload your book without paying for it. However, the writer still earns money from ebooks loaned, as the scheme works like the libraries’ Public Lending Right (or PLR). Every ebook borrowed, earns the writer a share of money from Amazon’s pot (KDP Select Fund). Writers can view the performance of their ebooks enrolled in the Kindle Owners’ Lending Library (KOLL). And now an update, a new Amazon selling tool, the Kindle countdown deal (explained in...

My Novel Has Died a Death

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Writing a novel conjures romantic Austenesque notions of tapping away on a word processor with a sure-sell blockbuster where the words simply flow from the keyboard like silk. Even the declaration, ‘I’m going to write a novel’ sounds thrilling. However, halfway through the project, you feel you are wading in mud. Writer’s block strikes you down, even on the first page. What are the secrets to writing a novel without losing the will? Don’t Write a Novel Like This Fiction writing sound grand, exciting, but the reality is different. From personal experience I have learned some dos and don’ts of novel writing that has kept me focused and may help you keep to a deadline, or even to complete a novel during National Novel Writing Month. Don’t discuss your novel with anyone else. Some writers have ‘writing buddies.’ This might be helpful for some, but I think a creative idea is like a battery. If you share your creative fervour with anyone, that creative energy is being spent. You could ...

How to Sell Books Through Google Adwords

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The self-published writer could get better sales of novels through the use of Google Adwords. With tactical use of keywords and ad placements on SERPS pages and websites, your books could be seen after relevant search words have been placed in the Google bar. In other words, your product becomes visible to one who is looking for a product like yours. But how does Adwords work for the author? Using Keywords to Increase Book Sales and Downloads with Adwords The writer would be wise to use every sales strategy available to increase sales of books; Google’s Adwords is one such method. To clarify, Adwords are small ad boxes exhibiting blue links advertising services or products. These Adwords can be seen to the right of SERPS pages (search engine results page) after a search term has been put into the Google toolbar. These small ad links will also appear on relevant websites and blogs. So if someone was browsing on an ebook store for a cheap kindle thriller, he/she might see a l...