- The review attacks Amazon’s services rather than the book.
- It contains obscenities.
- The review reveals confidential information.
- The book review contains spoilers.
- If it makes reference to the overwhelming positive reviews received, due to suspicion they were planted. Reviews should be about books, not about other people’s reviews.
- If there is any reference to the book being written by a self-published author.
- If there is evidence the review is written by a rival author.
- If it attacks the author in any way.
- If the reviewer admits to only the reading the first part of the book.
- If the reviewer didn’t understand the book.
- If there is evidence the reviewer has multiple accounts with Amazon and is leaving bad reviews under different personas.
- An ill-conceived review with only 1 or 2 lines.
A Truly Bad Book
- Careless typos and grammatical mistakes throughout the book.
- Full of clichés and stereotypes.
- If the book has substandard narrative, characterization, a flabby plot or is poorly-researched.
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