Tuesday, 29 September 2015

Where do I Put My Adsense Adverts for Most Ad Clicks?

Write great articles with lots of traffic, yet your Adsense sucks. Why? You haven’t optimized your affiliate ads to the best effect. Who wants to look at a page that is cluttered with affiliate ads? The key to a money making article is to place your ads discreetly on your web page, yet entice the reader to click through. Here are some tips on how to get the most of your Adsense.

Adsense Heat Map. Hot is Good
Think of the visitor first. Make sure your webpage, whether hosted on a blog or other website offers something valuable the visitor is looking for. This might be vital information or advice on finding the best services. An example is how to format your own book or where to find the best formatting services for book design if you do not wish to do this yourself.

The image represents the general rule of thumb of Adsense hotspots. Hot is good, cool, not so much. But one size fits all is to be avoided. Experiment with your Google ad placements and shift your ads around to prevent 'ad blindness' of your visitors.

Good Keywords for Adverts

Using keywords in your article will trigger ads that contain these keywords, which might simply be ‘Book Formatting Services’ or ‘How to Format my ebook’. This is called contextual advertising.

Don’t worry if your article does not trigger contextual adverts, as some articles will not contain such keywords. However, people will stick with your interesting article for longer and possibly click on a non-contextual ad they find interesting whilst reading your post.

Ad types, sizes and placement on your page will have a huge effect upon your Adsense earnings. There are basically 2 types of ads: media rich, which comprise images and graphics, and text only links. Enabling both types will encourage more business to bid on your space, and encourage bigger clicks, so don’t block any ad type.

click to buy from Amazon
Remember the visitor to your page is also a human. Don’t bombard your page with huge ugly ads that compete for attention, pop ups and jazzy colors. Always ‘blend’ or ‘match template’ when adding your Adsense units.

People tend to read from left to right rather than vertically. This means that banner ads or horizontal link ads tend to perform a little better than skyscrapers. Square ads are good, as these will fit anywhere. I have used large rectangle (336x280) but you can also try square (250x250).

Best Place for Ad Placement

A good place for place Adsense is at the top of the page or ‘above the fold’ as a leaderboard or wide banner, as can be seen here. I have used large leaderboard (970x90). But you can also try half banner (468x60) to fit your page. Billboard (970x250) I think is ugly. I have tried it and it didn’t perform well.

Best Ad Placement for Blogger

A good place to put ads is within the article itself, but is not possible with Blogger, as can be seen on this page. However, I still manage to get good click through rate by smart art placement. For instance, you will find link units within links to my other articles which work in harmony with the look of the page. I have used 160x90 and 180x90 buttons but you can also try wide button or horizontal row.

Tips for Ad Placement on Blogger

Make sure your ads fit with the content of the page. Try out different sizes so the webpage looks smart and neat. Skyscrapers fit nicely within the navigation bar. 120x600 or 180x600 are most commonly used. The wide skyscraper will perform a little better, but don’t sacrifice the look of your page in favor of sticking so-called good performing ad units on your page. If it doesn’t fit or it looks horrible don’t use it.

Don’t use more than three ad units per webpage, or the excess will not display on your page, leaving ugly blank spaces. However, you are allowed three ad units and three link units per page. Something I didn’t know until recently.

No comments:

Post a Comment