Sunday, 12 September 2010

Make the Most of Free Adwords from Google

Google’s Adwords is a great way of getting relevant traffic to your website. But every so-often, Google issues Adword coupons worth a fixed amount to webmasters, giving them the opportunity to take part in the Adwords program for free. But how does the Adwords coupon work?

Gain Website Traffic for Free from Google

Google AdWords For Dummies
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Most webmasters earn revenue from companies that display adverts alongside their web content. Potential customers, who click on such an ad, earn the webmaster revenue. The click might be worth a few pence or a few pounds depending upon the product offered and the competition. These ads can also be seen on Googles SERPS, or search result pages. These advert links are known as Adwords.

How Adwords Work

Well-thought out Adwords could draw customers into the website via the ad link, meaning only relevant customers seeking a particular product or service will visit the website. This could prove invaluable to the webmaster wishing to make sales or earn commission (such goals are known as “conversions”) and is a cheap way for entrepreneurs on a budget to advertise and find customers.

Free Adword Coupons from Google

The beauty of using Adwords is that the webmaster pays only if the potential customer clicks on his or her Adwords. To get to grips with how the free Adwords work, it is necessary to explain how Adwords normally work.

Google Adwords Plain and Simple

Setting up an Adwords account is easy.
  1. Firstly, the webmaster wishing to promote his or her services via Adwords may visit and select the desired currency with which to pay for the Adsense program.
  2. Decide on the desired audience or ad group. This means selecting the language and the region of the customers sought after, and even the time of day for exposure. A website adverting holidays in the Lake District for example may wish to display Adwords only in the UK. A company offering online courses in screenwriting may advertise nationally.
  3. Select your budget. This means deciding upon the maximum you are willing to pay for each Ad click or cost per click (CPC) if a customer visits your site via an Adword. Higher bidding keywords will be placed near the top of the search page; cheaper ones, nearer the bottom.
  4. Consider a title for the Adwords, which must not exceed 25 characters, followed by a brief description of what the website offers. The webmaster must deliberate on this part to ensure the title and description is enticing and yet accurate. Google offer Adword tutorials to help webmasters select the best Adwords for their businesses.
Free Advertising from Google

The webmaster would normally pay to take part in the Adwords program. For many, Adwords is invaluable, for a click into the website could culminate in a sale or a commission.
But Google offers free Adsense coupons for those who are reluctant to take part. A coupon to the value of £75 is worth 300 visitors if each click were worth 25p each. And by using the coupon, it is all for free.

It must be noted, however, the coupon reduces in value after a period of time, so the decisive webmaster may benefit from acting promptly. Such a free trial may result in such an increase in website traffic and sales, the webmaster may decide to continue with Adwords in the future.

Is Adwords for Me?

Adwords is essential for the success of many websites and niche businesses, as a click worth 30p or so, could result in the sale of art materials worth £30; another click worth £2 could result in the yearly subscription to a car magazine worth £20. But the webmaster who does not offer a product as such, but informative advice, may think twice before taking part in Adwords. Although it might result in an increase in traffic and therefore more Adsense, the profits might not be so marked.

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