How to Use Keywords in Articles

Using keywords effectively in articles is likely to result in a webpage that earns money. This means researching into finding the best keywords, synonyms and other search phrases that people are actually using. Without effective use of keywords and their strategic placement within the text, the article could remain invisible in search results.

Best Use of Keywords in Article Writing

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Most webmasters know that keywords play an important role in getting traffic to a website or webpage. The same applies to writing articles. The writer must conduct research into which search terms people are using to ensure the article comes up in search results, and therefore get traffic. Using Google’s Adwords keyword tool is invaluable for this end, not only in finding the most common search terms people are using, but also in finding which keywords attract the highest revenue, as well as ideas for synonyms, not conceived by the article writer.

How to Write an Article that Makes Money

Writing highly-focused articles on a niche subject will fare well for the writer. Once the topic has been chosen, it is a good idea to write the article for the reader, not for Googlebots. This makes the article more pleasurable to read, and also improve the likelihood of the article earning backlinks from other sites.

Drafting an Article for Money Making Websites

Once the first draft of the article has been completed, the article writer may edit and mould the article for SEO in the following ways:

• The nature of reading from a screen is different to reading a book. For this reason, it is best to confine the article to between 400 and 600 words long.
• Break up long paragraphs and pepper with bullet points to make the article easier to scan by the reader
• Attach a few images to the article and tag the image with keyword rich search terms which will make the article more visible to search engines

How to Use the Google Adwords Keyword Tool

Conducting keyword research using Google’s Adwords keyword tool is invaluable for webpage optimisation. This requires the following procedures:

The article writer will not know which search terms people are using when writing the article, so I personally write the article without this in mind in the first draft. Once I have completed the article I go into Google’s Adwords Search Word Tool, and I guess the search terms people might be using to find my article.

Google’s tool will come back with useful data for the webwriter. This will include:

• The actual search phrases people are using, including spelling errors
• Search volume of each search phrase
• Synonyms to the search phrases given
• Which search keywords attract the highest revenue.
• Seasonal trends, for instance, Christmas related articles will show peaks in search results in the autumn months and dips in the summer
• Geographical trends, for instance, local results and global results
• Advertising competition for a particular topic. Some very niche topics may have little advertising competition, in which case, Google may display non contextual ads alongside an article to fill Adwords space

By clicking on a selected column header, the tool will sort the search phrases into any order the writer wishes, for instance, to show the search terms that attract the highest revenue, or by clicking another column, to sort the search terms in the order of traffic volume.

Low Competition Keywords

With the keywords given, the writer may research which keywords have too much competition, or in other words, if too many websites are using them. This can be done by opening Google’s search page and capturing the key phrase in speech marks and seeing how many other websites are using them. If more than 50,000 results come back, the keyword might not be good for SEO, as using high competition keywords could bury the article within other similarly worded articles. Finding low competition keywords can be done by a system known as the money word matrix, covered in another article within this blog.

Make Money by Writing Articles

The writer may jot down strong keywords given from the Google toolbar and sprinkle the article with them. Strongest keywords should be placed in the article title and subtitle. The opening 50 pages is also a good place, as well as the concluding paragraph. Other good places are image tags, anchor text for links and in bullet points.

Once the article has been completed, it is a good idea to read it back so that it is not obvious to the reader that it is keyword rich. But be careful not to put too many keywords in the article. This is known as “keyword stuffing,” and could cause the article to suffer in ranking.

Submitting a Screenplay to BBC Writersroom

The great thing about sending a screenplay to BBCWritersroom, is that, on condition that the first ten pages grabs the attention of the reader, the screenplay will get a fair reading, and possibly even a feedback, which is often more than what other film agents have to offer.

What to Expect from BBCWritersroom

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Too often it happens that film agents are too busy to even look at a screenplay. At other times, the film agent may be too busy to reply to a submission package due to other commitments and needs chasing up. This is where BBCwritersroom differs, for despite receiving thousands of submissions every year, at least the first ten pages of the screenplay will be read. If the screenplay is worth its salt, it will be properly evaluated, and in rare cases, taken on.

BBCWritersroom and the Role of the Screenwriter

The screenwriter must ensure that the first ten pages offers something different, in that the opening scenes are compelling and is sparkling with quality, or the rest of the screenplay will not be read. The BBC also has helpful tips and advice for the budding screenwriter looking for opportunities, which can be found on their website.

How to Submit a Screenplay to BBC Writersroom

Submitting a screenplay to the BBC is quite simple, for no other documentation is required. However, the screenplay must stand out from the crowd in quality and originality. This means drafting and drafting again. Equally important, the screenwriter must read the submission guidelines carefully, for what not to include is as important as what is sent.

The following are not required by the BBC:

• Episodes of existing dramas, such as Eastenders or Ashes to Ashes. Only original ideas are welcome
• An explanation of why the screenplay is so good and should be read. The screenplay will be judged on its own merits
• Literary fiction that requires adaptation, although a film adaptation from the writer’s own fiction novel is welcome
• Film treatments or proposals are not welcome. Only the completed screenplay will be evaluated
• A screenplay in the correct format is essential. Scriptsmart Gold is a free downloadable screenwriting software which will format TV dramas, sitcoms and radio sketches.

What BBC Writersroom Want

BBCWritersroom, as well as other film agents are looking for the following qualities within a screenplay:

• Original, compelling and contrasting characters whose conflicting drives propel the plot
• A strong subtext, that is the difference between what is overtly expressed by the characters and what remains unsaid.
• Dialogue that leaps from the page, and where every word counts without seeming to
• An original plot where the audience cannot guess the outcome
• A white knuckle or painfully subtle conclusion
• The ideal screenplay should be between 90 to 110 pages long and contain the writer’s contact details.

What to Expect after Submitting the Screenplay

The writer must learn to be patient, for writing often involves waiting. The BBC will endeavour to reply with an acknowledgment card within four months or so. But with so much competition, the screenplay is likely to be returned without comment. If the screenplay is good, however, it will be returned with a feedback and an invitation to send a second screenplay. In very rare cases, the screenplay may be referred to a development scheme via the development manager. But this has happened in the past.

But even if the first attempt is fruitless, it is worth keeping an eye on the BBCwritersroom site for scriptwriting competitions, bursaries, news and events. The BBCwritersoom blog is also contains useful advice for screenwriters.

Helpful Articles on Screenwriting

The transformational arc of the screenplay
Why write a screenplay
Books on screenwriting

What do I Send in a Screenplay Submission Package?

Completing a full length screenplay is not the end of the matter. Most film agents insist upon a submission package, which will often include a synopsis of the film, the film treatment, a tag line and even a rundown of a character list. How does the scriptwriter put together a good submission package that will help the chances of the screenplay of being read?

How to Submit Screenplay to the Film Agent

The following items will often be required by various film agents to some degree, as part of whole of the submission package:

• A covering letter, including the writer’s contact details
• A tagline to the movie. A one-sentence summary of what the film is about. Since this is often 25 words long or less, every word counts and is difficult to do
• Film synopsis. This is plot summary of the film, told in around 250 words, and covering one side of an A4 sheet of paper. It will include the key scenes, a brief description of the characters as they arrive within the story and the conclusion
• A film treatment. A more indepth description of the film’s events, in around 25 pages. It tells the story in fast forward
• It is often helpful to have a character list. A cast list with a brief description of each character to help the reader in grasping the screenplay story
• Personal statement. This is rarely required. This describes the writer’s reasons for writing the screenplay and what he or she hopes to achieve.
• The screenplay itself
• Return postage

The Screenplay Synopsis

Screenplay Submission

Perhaps the most important item of the list described is the synopsis. It is more often than not requested as part of the package. To summarise, the synopsis should:

• Describe the film’s events in around 250 words or less
• Be told in the present tense
• Reveal the conclusion of the story
• The storytelling and the narrative style must be compelling. Every word must count. Use one word rather than two and be sparing on descriptive words, clichés and cut redundant words. The thesaurus is invaluable
• No dialogue, slang or typos must be included

The Film Tagline

The one sentence summary is a useful tool for the screenwriter in selling the screenplay. The film agent is able to get a taste of what the screenplay is about at a glance and make an informed decision whether to read the synopsis or the full screenplay.

The Film Treatment

This is perhaps the most difficult part of the submission package, but is not always requested. The treatment is something between the synopsis and the screenplay. Around 25 words long, it tells the screenplay in fast forward, but will describe every scene in the story.

Other documents that might come in handy are a brief rundown of the character list, including a brief description of each, and a personal statement, which describes why the screenwriter wrote the screenplay and the message that was intended for the audience. Again, a personal statement is rarely requested, except in screenwriting competitions

The Full Length Screenplay

Not forgetting the main item, the screenplay itself. The screenplay must deliver what is promised within the synopsis and the tagline. It must dazzle the reader and offer something unique. Comprehensive advice on writing a screenplay, covering issues such as character development and plot conception can be found on my website on how to write screenplays.

Helpful Articles on Screenplay Writing

How to Format your screenplay for Kindle
Guide to editing the screenplay
Putting words into characters' mouths
The best words for your screenplay
Getting into paid screenwriting jobs

Using Keywords for Beginners

Part of making a website visible is using keywords properly. Keywords are words and phrases that tell search engines what the article or webpage is about and therefore make the webpage index-able. But how does the webmaster choose the best keywords for website marketing?

Understanding Keywords for Dummies

Effective use of keywords for SEO entails knowing fatal mistakes to avoid when trying to make a website visible. Keywords are the key. Witty puns, parochialisms or slang phrases, for example, are meaningless to search engines. Web searchers are unlikely to use these phrases when searching for information on the internet. Examples of such phrases include “wow recipes,” or “wicked places to stay,” etc. The following SEO mistakes should also be avoided.

• Broad generalisations should also be avoided. Phrases such as “hotels in London” or “how to lose weight” are not specific enough and web searchers are more likely to use more specific phraseology. It is better to make the key phrase specific by using qualifying words. “How to use weight with herbs,” or “cheap hotels in Kensington,” are better
• Avoid using highly competitive keywords and phrases. Using keywords that everyone else is using is unlikely to make the webpage visible if it is to be buried amongst thousands of other search results.
• Use keywords and phrases that are in context to what the article is about. Avoid using a header “art materials for oil painting,” if the body of the text is more about watercolours. Using appropriate keywording will trigger contextual adverts to display alongside the web content and will help the webmaster earn Adsense revenue.
• Avoid guessing which search terms the visitor is likely to use. Google’s Adwords keyword tool is an excellent resource for the webmaster

Finding the Best Keywords Step by Step

The webmaster who wishes to create a search friendly webpage should think about which keywords to include. Finding the best keywords can be achieved by the following:

• Brainstorm the sort of keywords likely to be used
• Go into the Google’s Adwords keyword tool and type in these phrases
• In the “choose columns to be displayed,” select “show all” from the drop down menu
• Several columns will be displayed showing a result of associated search phrases, as well as those typed. By clicking on “search volume” the programme will sort each search phrase found in order of search volume.
• Various other columns will inform on how much revenue an ad click will yield and what the yearly trends are for each search term. The webmaster can make informed decisions on which keywords to use.

Unique Keywords with the Matrix Method

A keyword that has high search volume and high monetary yield is not necessarily a good keyword to use if thousands of other webmasters are using the same keyword. To find out if this is the case, the webmaster may type in the keyphrase captured in speech marks into the Google search bar. If more than forty thousand results come back, competition is too high. If less than ten thousand, the keyword is a fair choice. Less than a thousand would make this an excellent keyword, particularly for niche websites. This method is known as the Money Word Matrix Method.

The webmaster must take care to avoid highly unusual or long tail keyphrases that searchers are unlikely to use, even if competition is very low.

Best Keywording for a Website

With the information garnered on which keywords to use, the shrewd webmaster should scatter high volume keywords, high revenue keywords, synonyms and niche keywords throughout the web article. This is likely to attract more visitors to the site. The strongest keywords should be placed within the headers in title case and in the introductory paragraph. Others can be scattered throughout the body. Using too much should be avoided. This is known as “keyword stuffing” and could do harm to the webpage’s ranking.

High Paying Adsense Keywords

Generating an income from writing, whether through a website, online magazine or blog, is an exciting preoccupation, thanks to affiliate programmes such as Adsense, Clickbank and Amazon. But the webmaster must bear in mind that two websites that receive similar traffic and ad clicks, could earn vastly different income. Why? Because of cost per clicks or CPC (sometimes known as pay per click, or PPC).

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Adwords Cost Per Click

Effective web marketing will bring an influx of visitors to a site or blog, yet the webmaster could be disappointed with the Adsense return, paying only pennies per ad click. This is because some keywords will trigger lower paying Adwords adverts than others.

Adwords Guide

It may come as little surprise to some, that a keyword that triggers Adword adverts on insurance and finance, will pay more than, say than one that triggers adverts displaying art suppliers. This is because a commission from the former is likely to involve more money. The advertiser is therefore prepared to pay more for an ad click. Higher paying topics are more competitive, and there is a huge volume of webpages devoted to these higher paying subjects. To get some idea of what keywords are worth, the webmaster must get to grips with using the Google Adwords Keyword tool.

Adsense Tips

By putting in suggested keyword ideas into this invaluable tool, associated search terms used by actual visitors will be displayed. When used in a webpage, these search terms can be used as keywords that will trigger desired Adwords ads. Each keyword will yield a different value, which can be seen alongside each search term displayed in the Google tool. The commission paid to a webmaster depends upon a number of factors, some of which are outside of the webmaster’s control:

• Higher paying topics are those that have higher profit potential, such as those associated with business and finance. Ad clicks on such adverts will yield high revenue for the webmaster
• The amount of Adword competition. A highly niche keyword may have little competition to bid with. To fill ad spaces, Google may display non contextual adverts, which are less likely to yield clicks. This may cause lower Adsense revenue.
• The quality of the advertising campaign and the words used in the Adwords displayed
• Adwords are location-sensitive, meaning that depending upon where the visitor is located in the world, different Adwords will be displayed. Little competition in a particular area may cause lower revenue.

The Best Keywords for Ad Clicks

Regardless of the topic the webmaster chooses, strategic use of the Google’s Adwords Keyword tool will reveal which keywords and phrases are likely to yield high paying clicks. Checking results on the search engine will reveal how many times that phrase has been used within indexed webpages. Keywords and phrases with low volume results should be preferred.

Make the Most of Google Adwords Adsense

This does not mean that lower paying keywords should be avoided altogether if a volume of ad clicks will occur. Finding a balance between infrequent high paying clicks and a numerous low paying ad clicks is the key to earning a decent income from Adsense revenue.

But none of this would be possible unless the website or blog is visible in the first place. This is where SEO, or search engine marketing comes in, and will help contribute to attracting traffic, and therefore ad clicks to a website.

How to Make Money Writing Articles Online

There are an increasing number of platforms that writers can use to promote themselves and make money writing online articles. The main players are Suite 101, Associated Content, Ezine Articles, Helium, Hubpages, Squidoo, Xomba and others. There are advantages and disadvantages for writing for each.

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Which is the Best Online Magazine to Write For?

The writer who works alone on a blog or website will soon discover that getting traffic, and therefore Adsense revenue is difficult. This is because the website or blog is a small entity among thousands of other websites and blogs of similar size, floating adrift within the vast ocean that is the Internet, hoping to be discovered.
A website in the form of a large online magazine is more like a tanker on this ocean, where the writer is more likely to be seen and therefore making a living. This is because the larger online magazines have a much better overall pagerank than the average websites or blog.

Writing for Suite 101

Such online magazines are constantly on the lookout for new writers because the sheer volume of content will retain their pagerank. Each magazine works in different ways. Suite 101, for example, passes on a share of the Adsense revenue to the writer once their percentage has been deducted from Google. Contributing writers must post at least one article per week; featured writers (a writer in a specialised topic) must write at least one article on that topic per week.

The good thing about Suite 101 is that the writer carries on earning Adsense revenue for each article for years to come, whether the writer continues to write for Suite 101 or not. Unlike some other online magazines, a certain editorial standard is maintained as editors will flag articles that contain typos.

Earning Backlinks from Online Articles

Other online magazines pay a flat fee as opposed to ongoing revenue. The standard of work is by no means the same everywhere. Some prefer volume of work to accuracy. The writer must be wary of being associated with an online magazine of poor quality. Some writers merely use online magazines to create backlinks to their own websites or blog. Xomba, for instance, enables the writer to write short article snippets, known as “xombytes” which serve merely to provide a link to another article.

Online Magazine Article Writing

Earning income from writing articles is often a slow process and the small initial income for hours of work will often put many writers off. However, with the right strategy, the article writer can earn a decent income with the following thoughts:

Persistence is essential. The writer who hopes to make a regular income must look at long term goals as opposed to the short term. Revenue will dip on some days, but the overall trend will rise, so long as the writer keeps on writing articles

SEO Article Writing

The writer must conduct research into keywords for the article. Google’s Adwords Keyword tool is essential for this purpose. It will inform the writer which topics are likely to earn more money per ad click, if there is a lot of search volume on that search term, and if there is enough advertising competition for that topic. The writer may then sprinkle these keywords and phrases throughout strategic areas of the article, such as the headings, subheadings, introductory paragraph and anchor text on links.

Get Paid to Write Articles

Making money through writing articles online requires discipline and determination. The writer must enjoy doing it, or it will feel like a slog. However, the writer may bear in mind, that so long as the articles are written with the reader in mind and remain where they are, whether they appear on an online magazine, blog or website, each article is like a raindrop, earning a little revenue now and then. The more articles the writer posts, the more like a rainstorm the income will be.

Finding Money Making Website Niche Ideas

Making money from a website is more involved than simply having an idea. The novice webmaster might be over zealous at first, thinking that the most popular topics, such as weight loss or how to get out of debt, will form a lucrative website, but this not always the case.

What Makes a Good Niche Site Idea?

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The best home business opportunity can be found with something the webmaster feels passionately about such as a hobby, as opposed to writing about something that is seen to be a good opportunity to make money from writing. The following are worth remembering:

Lucrative topics, such as insurance, weight loss and financial advice are very competitive markets. Many thousands or even millions of search terms associated with these topics can be found within search results. Adding another website on this theme will be like adding a needle into a haystack.

A webmaster that writes about something he or she doesn’t really care about is unlikely to stick at the project for long, and the lack of enthusiasm will show in the writing.

Website Niche Ideas

Google’s Adwords keyword tool will reveal a multitude of topics that few are writing about, yet attract a fair number of search queries. A website themed on a hobby, a specialist skill or specific product is more likely to be discovered. Examples of niche ideas for a website could be anything from the care of Koi carp or platinum trading to oil painting flowers.

How to Earn Ad Clicks

The webmaster must take extra care when selecting the niche topic, for making money from a website requires the right type of visitor. Broadly speaking, there are two types:

• Active
• Passive

The passive visitor is simply browsing for information, for instance for a project, and is unlikely to click on an Adwords link (known as ad click) and earn Adsense revenue for the webmaster or to purchase anything. The webmaster must think like the active kind of customer and gear the article on each webpage for a visitor who is looking for a service or a product, and who is therefore more likely to click on something or purchase something. In website terms, this is known as a “goal.”

Niche Marketing Strategy

Sprinkling the website with relevant keywords and phrases that have large search volume yet low competition, known as good money matrix words, will enhance the website’s visibility. But selecting a great niche website idea from which to centre such keywords, require consideration. The following suggestions may help:

• Hackneyed and overused ideas should be avoided
• The website should have a strong identity and geared towards a specific audience
• The topic should be one that yields interest to the webmaster
• The topic may be one that the webmaster has had frustration in the past trying to find information about on the web
• Never discount an idea as ridiculous, as one only has to visit Ebay to see that one man’s rubbish is another man’s treasure
• If the webmaster possess a skill or has something to sell, all the better

The Best Idea for a Website

A successful home based business franchise can be found within niche website marketing. This entails centring the website round a specific topic that is geared towards a specific type of audience. The webmaster must select an idea for a website that has little competition and which has many search queries. So long as the webmaster possesses a passion for a subject, is knowledgeable on something, or indeed, has a product to sell, the potential to make a profit from home via a niche website is possible.